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How to Sell an Electric Car

Michael Thwaite is a petrol-head who became a volt-head after seeing “Who Killed the Electric Car?” He’s not sure he’ll ever go back.
As time goes on, I’m surprised by the growing public awareness of the Roadster; when mine arrived last year, it got less attention than my old MINI. This year, I’m up to about [...] [...]

Biased Blogging: What’s Up with That?

At Tesla we’re proud of our Roadster. “Fergus247″ put it best in his comment about our recent video, “Imagine if all car companies loved their products this much. Hell, imagine if everyone producing some kind of product? loves it like Tesla loves theirs.” It’s true. I look forward to driving one of our cars every [...] [...]

Tesla electric-car company plans IPO

Tesla Motors, the Palo Alto company that popularized the notion that electric cars could be sexy, filed documents with federal regulators Friday for an initial stock offering worth up to $100 million.
Tesla did not say when the offering might happen or how much its shares would cost. A company spokeswoman declined to comment.
The move had [...] [...]

A Snapshot of the Electric Car on the Electric Grid

The Tesla Roadster goes more than 200 miles (380 km) on a single charge. The average person drives about 40 miles (60km) in a day. This leaves a range of about 160 miles (257km) after an average day of driving in a Tesla Roadster. Meaning that at the end of the day when a Roadster [...] [...]

A Talk with Engineering TV

At the North American International Auto Show in Detroit Tesla had many stories to tell. We displayed three cars, each representing a facet of the Tesla story. VIN 1000 embodied a significant production milestone. The Road Trip Roadster, filthy from its drive to Detroit, was a testament to the durability and toughness of our [...] [...]

The Teslaficionados

For 20+ years, Eric has lived his dream in the Visual Effects industry. It wasn’t until he rode in a Roadster at it’s Santa Monica debut that he found a new passion. Eric is co-founder of Tesla owner’s Socal Greenspeed Club and thinks the future is electric.
Roadster ownership is not limited to one [...] [...]

rEVenge for the rest of us

Stefano Durdic is a serial entrepreneur based in Lombard, Illinois. The Chicago Tribune recently described him as an electric car evangelist. He prefers “EVangelist.”
Like many Tesla Roadster owners, I began my path to “EVangelism” by expanding my knowledge about electric vehicles. The documentary “Who Killed the Electric Car” outraged me. Not because this wonderful technology [...] [...]

NAIAS 2010 Preview

Check out what rolled into Motown last week!
First, the Roadster Road Trip arrived in Detroit. Beginning December 17th 2009, eighteen Tesla employees drove an Arctic White Roadster Sport (it came to be called “750? because of its VIN number) over 3,600 miles from Los Angeles to Cobo Hall for the auto show. The trip raised [...] [...]