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Toyota Rolls Out "Start Your Impossible" Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

TOYOTA CITY, Japan (Feb. 9, 2018) — Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.


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