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For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

PLANO, Texas (February 2, 2018) — Toyota is returning to the 2018 Super Bowl like never before, using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and second half. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.


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