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Bob Lutz says Tesla remains ‘fringe’ brand

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Bob Lutz calls Tesla a fringe company on CNBC

We’ve said it before, we’ll said it again: Bob Lutz gives great quotes. From his toilet-themed opinion of global warming to Toyota‘s deity status, the man knows how to get your attention. His latest? Saying that Tesla Motors is and will remain a fringe brand. Take that, Tesla fanbois.

This, of course, is the same fringe company that prompted Lutz and his former colleagues at General Motors to start working on the Chevy Volt around eight years ago. The same fringe company that has easily outsold the similarly priced (but don’t call it a competitor) Cadillac ELR with its Model S. Lutz did clarify that the fringe status will only last until Tesla comes out with a mass-market electric vehicle that has a range of 200 to 300 miles.

Lutz was on CNBC talking about the TSLA stock’s recent performance, and he pointed out that even Tesla CEO Elon Musk says that the California automaker’s stock is overvalued these days. Despite its prevalence around these parts, Tesla is not yet a household brand. But the company working hard to get a cheaper, long-range EV to market in the not-too-distant future, so this fringe thing may not last much longer than that show Fringe did. Watch the video below.

Continue reading Bob Lutz says Tesla remains ‘fringe’ brand

Bob Lutz says Tesla remains ‘fringe’ brand originally appeared on AutoblogGreen on Sun, 28 Sep 2014 17:58:00 EST. Please see our terms for use of feeds.

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