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Confident new Cadillac marketing boss ready to take on Tesla, BMW

Filed under: EV/Plug-in, Cadillac, GM When there’s a former BMW executive heading Cadillac‘s efforts to boost sales of its only plug-in, it’s a pretty safe guess that the marketing emphasis won’t be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last […] […]

Pro Golfer Tees Off to Increase Toyota Gift to Hispanic Scholarship Fund

TORRANCE, Calif. (June 26, 2014) – Lizette Salas doesn’t crack under pressure. The recipients of the Hispanic Scholarship Fund’s (HSF) scholarships will soon be thankful for that. That’s because every shot the rising LPGA star takes through the remainder of the 2014 season could generate more than $1 million for scholarships and related services provided […] […]

Ford not backing down on MPG-based marketing strategy

Filed under: Hybrid, MPG, Ford The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has […] […]

Toyota Hydrogen Fuel Cell Electric Vehicle Will be Shown at 2014 Aspen Ideas Festival

TORRANCE, Calif., (June 25, 2014) – Toyota’s first commercial zero-emission hydrogen fuel cell electric vehicle (FCV) is coming to the 2014 Aspen Ideas Festival. First unveiled in Japan on Wednesday afternoon, the vehicle will make its North American debut at the annual conference on Friday, June 27. Visit @Toyota ACCESS to receive your news […] […]

Toyota Reveals Exterior, Japan Price of Fuel Cell Sedan

Toyota City, Japan, June 25, 2014—Toyota Motor Corporation has revealed the exterior design and Japan pricing of its hydrogen fuel cell sedan, first unveiled as a concept at the Tokyo Motor Show last year.   The car will launch in Japan before April 2015, and preparations are underway for launches in the U.S. and […] […]

AAA says Tesla Model S is the best green car available

Filed under: Diesel, EV/Plug-in, Flex-Fuel, Hybrid, MPG, Tesla Motors, Natural Gas AAA has released its 2014 Green Car Guide (PDF), a 140-page document that discusses what it means to be green, how to be a greener driver, how to shop for green cars, what choices are available and what green cars are on the horizon. Most […] […]

NALEO Educational Fund Welcomes Toyota as Presenting Sponsor of the NALEO 31st Annual Conference in San Diego

Los Angeles, Calif. (June 23, 2014) – The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will welcome Toyota as presenting sponsor of the NALEO 31st Annual Conference in San Diego.  The nation’s largest gathering of Latino elected officials, the NALEO 31st Annual Conference runs from Thursday, June 26 to Saturday, […] […]

Some 2012-13 Chevy Volts may not have enough battery coolant

Filed under: EV/Plug-in, Chevrolet, GM The 2012 and 2013 model year Chevrolet Volt extended-range plug-in vehicle may have a battery glitch caused by low coolant levels. No recall has been issued and General Motors is taking care of the issue at no cost to drivers. Some of the affected Volts may have lower-than-advisable coolant levels because of […] […]