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Change Agent: Toyota’s VP of African American Business Strategy is Locked In on a Changing Consumer Landscape

After James Colon received an honorary doctorate degree during Grambling State University’s commencement ceremony on May 9, he looked out at the Class of 2014.

It’s his job to predict what these students will want two, five, 10 years from now because he’s seen the stats: 98 percent of Toyota’s future growth will come from diverse ethnic backgrounds.


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