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Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

WEST CALDWELL, N.J., July 10th, 2013 — Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.


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