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March 2012 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market. Toyota had buyers lined up and did quite well with 911 Prius PHV units delivered in less than a full month. The market demand for hybrids and [...] [...]

Toyota To Hire 150 Engineers at R&D Tech Center in 2012

ANN ARBOR, Mich. (April 5, 2012) — Toyota Technical Center (TTC), a division of Toyota Motor Engineering & Manufacturing, North America, Inc., (TEMA), announced today that the company will hire approximately 150 engineers, technicians, advanced researchers and scientists by the end of 2012. Visit @Toyota ACCESS to receive your news via e-mail. Update [...] [...]

Toyota Technical Center Opens Silicon Valley Office

ANN ARBOR, Mich. (April 5, 2012) — The Toyota Technical Center (TTC), a division of Toyota Motor Engineering & Manufacturing North America, Inc., (TEMA), announced today that the company has opened a dedicated office in California’s Silicon Valley furthering Toyota’s commitment to localizing research and development activities in North America and enhancing [...] [...]

NY Times – Hybrids, EVs cost-ineffective, except Prius, MKZ

There's a reason the Prius is the king of hybrid cars Even at $5.00+ per gallon most hybrids and plug-ins make little financial sense Here’s the bad news. Most hybrid cars and plug-in vehicles just don’t make financial sense at $4.00 or even $5.00 per gallon, according to a NYTimes study using TrueCar.com data. Here’s the good news. [...] [...]

Is Chevy missing a sale’s Spark for its eAssist hybrid cars?

Isn't it time to offer an eAssist option in all GM cars? Making mild hybrid cars matter The US wastes at least $7 billion every year as cars idle in traffic congestion. Cheap technologies like start/stop could go a long way towards ending this problem, and mild hybrid technologies could help US consumers spend even less on [...] [...]

Larger Toyota Prius V outselling the smaller Prius C in US

The C and V are bringing new buyers to the Prius family, so far C and V not cannibalizing Prius sales yet, but is it all about supplies? With 3 new members now part of the Toyota Prius family, a real big question has been whether the new Prius C, V, and plug-in versions would drive new [...] [...]

Infiniti Concept Showcases Electric Vehicle To Come

By Philippe Crowe Infiniti launched the LE Concept at the 2012 New York International Auto Show, a car offering strong hints as to what Infiniti’s future electric vehicle will look and feel like. While showcasing stunning looks, the Infiniti LE Concept is more grounded in reality than is usually the case with Infiniti’s concepts. And, it is [...] [...]

Infiniti LE: Taking the LED out of the Nissan Leaf

Charge the LE wirelessly Turning a new Leaf on Nissan’s electric car designs The Nissan Leaf, like the Toyota Prius before it, isn’t mean to be a design-driven head turner, it’s meant to mainstream a revolutionary new technology. These game-changing cars aren’t bought for their looks, but the technologies powering them. Nissan’s luxury brand, Infiniti, however, is driven [...] [...]