By Jeff Cobb
GM says the 2012 Cruze diesel will look nearly the same as the gasoline version (LT gas model shown).
Perhaps emboldened by the fact that its Cruze nameplate is Chevrolet’s global best seller, and hoping to create anticipation for a 2013 diesel variant co-developed in Europe for the U.S., GM is putting German automakers on notice.
“The market for diesel cars in the U.S. is small at present, but is expected to grow due to Corporate Average Fuel Economy requirements and expected increases in gas prices,” said Mike Omotoso, powertrain analyst at LMC Automotive. “So far, the German automakers haven’t had any diesel car competition in North America. GM could do well with it, particularly with younger buyers who don’t have the old prejudices against diesel.”
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