Is the Prius, and hybrid cars, passe? And it’s not just the consumer Hybrid cars, plug-in hybrid cars and battery electric cars — built by major automakers — are now available to consumers, and there is a lot of talk about which technology is the best. Obviously, that’s not an easy answer, especially today, as some consumers [...] [...]
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When the mercury starts to rise, people have all sorts of ways for cooling themselves down: sprinklers, lemonade and ice cream all come to mind. But the engineers at Ford have developed a system that cools the lithium-ion battery in the all-new Focus Electric and keeps it working at its prime, even in the hottest [...] [...] 2011 VW Jetta TDI Hybrid cars usually outsell clean diesel vehicles by about three times. But the disruption in supply of hybrids and related components (due to Japan’s earthquake in March) has apparently pushed efficient diesels higher on the shopping list of buyers wanting more miles per gallon. “American’s have never had so many vehicle [...] [...] Plug-ins 2011: Oversold, undelivered Volt and Leaf launches more about marketing than sales “If you ain’t first, you’re last.” While that line was silly in the movie Talladega Nights, it can ring true in the world of marketing, at least sometimes. Chasing “first”, for example, certainly didn’t turn out well during the Internet Bubble for most companies. Regardless, [...] [...] |
 
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