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Cars: Enriching Our Lives, Our Economy and Our Future

In a keynote speech November 17, 2009, Toyota Motor Sales President Jim Lentz told members of the Commonwealth Club of California that cars play a vital role in peoples’ lives, the economy Visit @Toyota ACCESS to receive your news via e-mail. Update your RSS feed preferences. [...]

Electrifying the Gaming Industry

Like many owners I have met (in person, or via the web) I had multiple motives for buying a Tesla Roadster. As a confirmed “car guy” who competes in Sports Car Club of America road racing and has owned many sports cars, I was intrigued by the performance characteristics and styling of the [...] [...]

Honda Civic hybrid: Safest hybrid vehicle

Safe and fuel efficient With Toyota scoring a big goose egg on the Insurance Institute for Highway Safety’s Top Safety Picks, hybrid cars were destined to rank poorly. Still, the Honda Civic hybrid, along with all Civics, except the SI, with stability control – now standard in the Civic hybrid – ranked as Top Picks in the [...] [...]

Carmakers Choose “Portfolio” or “Either/Or” Approach to Green Cars

The auto industry’s race for cars that use less petroleum and spew fewer emissions has multiple technology pathways. Major global automakers are now aligning into one of two camps. The “Either/Or” carmakers choose one technology and run with it, while the “Portfolio” guys market multiple technologies all at once. Mercedes-Benz is the most vocal of [...] [...]

First European full hybrid launches in US

ML450 hybrid now available for lease The Mercedes ML450 hybrid is now available for lease in the US. For just $549 a month for 60 months, or $659 for 36 months, you can drive a greener shade of elitism. All kidding aside, it’s great to see Europe jump into the hybrid game. [...]

New poll: Most want to be green, as long as it’s cheap

May the most green vehicle win? Perhaps you’ve seen the new Chevy Silverado hybrid commercial on TV? May the best truck win. And, in terms of overall performance, the Silverado hybrid is the best truck on the market thanks to its class-leading fuel economy. Unfortunately, at almost $50,000, the Silverado is simply too expensive for most [...] [...]

Prius impresses MT judges

But can it win Car of the Year? Later today MotorTrend will announce its 2010 Car of the Year Award, but I wouldn’t put my bet on any hybrid cars winning the award. However, the 2010 Toyota Prius has a chance. MT judges have released some of their notes on the cars reviewed and both the Honda [...] [...]