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Plug-in Prius: The end of Toyota?

Is Toyota being too conservative with the plug-in Prius and plug-in hybrid vehicles?Simply too conservative?

The Chevy Volt will offer 40 miles of electric range. The plug-in Prius, on the other hand, will only offer 15 or 20 miles of electric range.

So, is the Volt twice as good as a plug-in Prius?

Transportation program director at the Natural Resources Defense Council, Roland Hwang, told the NYTimes, “From an environmental perspective, the more [electric] range the better.”

So, what’s Toyota’s excuse for its lack of environmental commitment?

At this point in the development of plug-in hybrids, Toyota believes the key to success will be driven by cost-effectiveness. And lower range plug-in hybrids, Toyota believes, make it “easier to promise low cost and durability from the get-go,” notes one expert in this informative Times article.

Is Toyota being too conservative with its plug-in hybrid technology?

Really, hasn’t Toyota always been boring and conservative? Isn’t that exactly what Prius haters dislike most about Toyota’s top selling hybrid? Why would they approach plug-in hybrids any differently?

1 comment to Plug-in Prius: The end of Toyota?

  • Thomas Lo

    Plug-in hybrids is only the trick of auto-maker and oil company or oil supplier. They
    try to make gasoline essential for car and not allow people to get rid of gasoline.
    They are selfish and finally destroyed our planet. Please stop those expensive and
    not useful car-Plug-in hybrids. We need real green car e.g. electric cars, air cars.
    Save our earth, our planet, of course our home. Please!!!!!

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