http://www.electriccarblogging.com/2009/06/toyota-goes-on-the-offensive-with-its-hybrids-2/ Electric Car News, Hybrids, Alternative Fuel and Everything in Between Thu, 20 May 2010 00:43:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.electriccarblogging.com/2009/06/toyota-goes-on-the-offensive-with-its-hybrids-2/comment-page-1/#comment-893 Toyota Thu, 23 Jul 2009 00:21:10 +0000 http://www.electriccarblogging.com/2009/06/toyota-goes-on-the-offensive-with-its-hybrids-2/#comment-893 Nice article, tnx Nice article, tnx

]]> http://www.electriccarblogging.com/2009/06/toyota-goes-on-the-offensive-with-its-hybrids-2/comment-page-1/#comment-796 Irv Miller Thu, 11 Jun 2009 00:15:32 +0000 http://www.electriccarblogging.com/2009/06/toyota-goes-on-the-offensive-with-its-hybrids-2/#comment-796 Allow me to clarify Toyota's position. We are investing billions of R&D dollars in battery development for EV's, Plug-in Hybrid's, Fuel cells and other alternative energy projects. We own a battery company and manufacture batteries for profit and are looking well beyond current technology for the next generation battery! WE SUPPORT Plug-in technology to the tune of 500 going into service this year to evaluate performance and get a "consumers eye-view" of the technology. We wish to off set some of the hyperbole being published about 100 MPG vehicles being the norm. Some may experience 100 MPG efficiencies, many will not. As is the case in most instances, driving habits and style will determine results. Performance expectations and cost efficiencies must be factored when we discuss the marketability of this technology. Our efforts are to bring some element of real world results into the debate, NOT to pour water on the fire. Allow me to clarify Toyota’s position. We are investing billions of R&D dollars in battery development for EV’s, Plug-in Hybrid’s, Fuel cells and other alternative energy projects. We own a battery company and manufacture batteries for profit and are looking well beyond current technology for the next generation battery! WE SUPPORT Plug-in technology to the tune of 500 going into service this year to evaluate performance and get a “consumers eye-view” of the technology. We wish to off set some of the hyperbole being published about 100 MPG vehicles being the norm. Some may experience 100 MPG efficiencies, many will not. As is the case in most instances, driving habits and style will determine results. Performance expectations and cost efficiencies must be factored when we discuss the marketability of this technology. Our efforts are to bring some element of real world results into the debate, NOT to pour water on the fire.

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