Honda Insight first-ever hybrid to become Japan’s #1 selling auto

Filed under: Car Buying, Trends, Economy, Hybrids/Alternative, Green, Japan, Hatchbacks, Honda

2010 Honda Insight – Click above for high-res image gallery

In a historic move that’s sure to irk their archrivals in Toyota City, Honda’s new Insight has become the first-ever hybrid vehicle to top the sales charts in Japan. By shifting some 10,481 units last month, the teardrop-shaped model became Nippon’s best-selling car in April, a feat no gas-electric car has managed previously. That’s according to the Japan Automobile Dealer’s Association, which tracks vehicle sales (in the interest of full disclosure, the group’s findings exclude 660cc “kei” cars).

Those 10,481 units vaulted the Insight from its slot as Japan’s 21st best-selling model in March, a major jump that’s likely down to production ramp-up and increased consumer awareness (Honda launched the car on February 2). The Insight, which starts at 1.89 million yen (,190) outpaced its brother, the Honda Fit/Jazz hatchback, while Toyota’s Vitz (Yaris) finished in third, Ironically, Toyota’s Prius rung up in 21st place, but the third-generation model isn’t expected to go on sale until May 18, and Toyota has already cut the iconic model’s base price in order to be more competitive with Honda’s upstart. Press release after the jump.

Gallery: ABG First Drive: 2010 Honda Insight