The Karma convertible
In about a year, Fisker Automotive will begin production on the Karma plug-in hybrid sedan. Already the company is finalizing the details on its dealership network and at least 1,300 vehicles are already on the books according to reports.
Yet, what is really interesting about Fisker is the plan to produce 15,000 plug-in hybrids per year. By the time the Karma goes on sale, on the other hand, Tesla might still not have produced 1,000 Roadsters.
Is Tesla quickly becoming irrelevant?
In terms of cost, both the Roadster and the Karma are in the same league. Yet, the Karma seems to offer so much more. For instance, a wider dealership network, better range, and more seating.
Yes, Tesla will eventually offer a 4-seat sedan that could cost-cut the Karma, yet Tesla’s manufacturing history is a serious question mark. If Fisker can come out of the gate with all their manufacturing pistons firing, is there any room left in the market for Tesla?
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